Sunday, December 15, 2019

The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. — Scrum Guide
The product owner is a full-time job. Look at those 37 tasks I’d say are part of a product owner’s job (☼ = explicitly together with the development team):

The What


  • Observing, learning about and analyzing the market.
  • Observing, learning about, contacting and analyzing customers and end users of the product.
  • Keeping in touch with every stakeholder of the product regularly.
  • Report to management and stakeholders (e.g. release burndown).
  • Sharing insights throughout the company regarding the product (micro-blogging, blogging, internal conferences, etc.).


  • Deciding what to build and what not (☼).
  • Giving feedback to the development team
    • during the sprint to the work accomplished by the development team
    • about their process and interactions.
  • Doing Gemba Walks.
  • Claiming and explaining a one-click-deploy to keep down transaction costs.
  • Claiming and explaining a 10-minute build to preserve fast feedback.
  • Claiming and explaining feature flags to preserve flexibility.
  • Providing and teaching every available business number to the development team to connect them with the product and its customers to make informed decisions together.


  • Participating in Scrum meetings:
    • Providing sprint goal and new user stories for sprint planning.
    • Giving feedback regarding the achievement of the sprint goal in the sprint review.
    • Reflecting and taking action as a team member in the sprint retrospective.
    • Informing, helping and learning in the daily scrum.
  • Helping the team to continuously improve their process.


  • Continuing to learn about everything Agile (e.g. visit user groups, attend conferences, read books, write blogs, etc.).
  • Exchanging constantly with other product owners in the organisation (e.g. through community of practice).
  • Playing with the product.
  • Learning and refining your product’s whole value stream, like procurement upstream and marketing and sales downstream.
  • Measuring progress (e.g. value delivered to clients in each sprint).


You’ve done and/or considered everything mentioned above? You’re sitting with the team, you’re totally empowered, and your product is a huge success? Awesome! Go out and throw your team and yourself a big party!


Take note, sharing experience, save ideas.