Design for your customer convenience, don't design for your business KPI
No need to talk too much, talk a look and compare
#Thanhnotes
Just write a note to me, remind me to build a better product, a better way to communicate with my user,#Thanhnotes
I believe that brings to the user what they need at the right time is the key to building a successful product.
Product 00
Where to focus?Where is call to action?
Will user click to that facebook link?
Dear or Trân trọng? is that's a good way to communicate on NOTIFICATION channel?
Why you push discount everyday?
Am I care about a discount or I care about the service's quality, customer support, professional driver?
Emoji use in the right way a lot? learn how to use it in the right way
bla..


Why I receive 2 notification, same content, only call-to-action is difference.
Product 01
Only one promotion in time, if you use it, they bring you more. If you don't, no more promotion code send for you. / Some time they remind, in a good way. They don't save it.. just a reminder to click and view the old one.Once you finished create an account, they push you all useful information to your business. They keep it, z that important.



Product 02
Focus, highlight coupon code, make user get it easy and fast.
Call to action is clear and strong.
Coupon auto applied.