The Tao of User Experience
Target Audience : designers, the programmers, the
marketers, the CEOs, the startups, the mega-
corporations.
It’s everything I have learned, all I
wish to impart on the subject of User Experience
as a profession, a goal, an idea.
But
User Experience is the net sum of every
interaction a person has with an organization, be it
marketing material, a customer service call, or the
product or service itself. A user’s impressions are
shaped by an organization’s beliefs and practices
as much as by the purpose and the value its
products hold in his or her life.
User Experience is strategic. It begins with an
idea, and continues through every moment of the
customer lifecycle, from attention to
abandonment and beyond.
No matter how perfect your design, users will find
its flaws.
No matter how thorough your plan, users will do what you did not intend.
Expect this.
No matter how thorough your plan, users will do what you did not intend.
Expect this.
Know this, above all else:
No matter the user’s behavior, you made it happen.
No matter the user’s behavior, you made it happen.
The Tao of User Experience -Robert Hoekman Jr
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